SGD $50
1996 out of print edition. Hardcover with dust jacket. Spine intact. No markings.
Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers-- Maximize profits by focusing on select market segments-- Construct appealing offers-- Calculate the lifetime value of a customer-- Forecast and budget promotion costs
Amazon Review
ABSOLUTELY SUPERB!
By A Customer on September 18, 1998
This book should be in the library of every advertising and marketing professional today. Written by one of the true pioneers of one-to-one marketing, it explains the techniques of building, using and profiting from a database. No one knows the subject better than Baier.
http://www.amazon.com/Cultivate-Customers-Through-Marketing-Business/dp/0844236667
1996 out of print edition. Hardcover with dust jacket. Spine intact. No markings.
Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers-- Maximize profits by focusing on select market segments-- Construct appealing offers-- Calculate the lifetime value of a customer-- Forecast and budget promotion costs
Amazon Review
ABSOLUTELY SUPERB!
By A Customer on September 18, 1998
This book should be in the library of every advertising and marketing professional today. Written by one of the true pioneers of one-to-one marketing, it explains the techniques of building, using and profiting from a database. No one knows the subject better than Baier.
http://www.amazon.com/Cultivate-Customers-Through-Marketing-Business/dp/0844236667
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